Lucie Guillemette, Executive Vice President and Chief Commercial Officer, Air Canada
Lucie Guillemette was appointed Executive Vice President and Chief Commercial Officer in January, 2017, with overall responsibility for all of Air Canada’s commercial strategies to support the airline’s business objectives and continued drive towards sustained profitability. She has oversight for optimizing all commercial activities for the airline and its regional partners including network planning and management, revenue performance, product, marketing, branding, sales and distribution activities worldwide. In addition to her executive and commercial responsibilities, Lucie is also President of Air Canada Vacations. Lucie has been a member of Air Canada’s executive team since 2008 when she was appointed Vice President, Revenue Management. In May 2015, she became Senior Vice President, Revenue Optimization, with responsibility for yield management, pricing strategies, global sales and distribution activities.